I recently got a free bag with a Clinique purchase. I was sitting there the other day and suddenly it hit me. "This bag would be perfect to put in all of my lotion, lip stuff, nail file, brush, etc." I am usually a super organized person, but when it came to things like that, I really just had most of it scattered here and there in drawers. I don't know why I never thought of this one before especially after teaching for 14 years. It's perfect and holds everything in one spot.